Our client is looking to recruit a Brand Manager to join their growing team.
The chosen candidate will:
- Conduct comprehensive market research to identify trends, opportunities, and competitive insights.
- Analyze consumer behavior and industry data to inform marketing strategies.
- Develop and implement marketing strategies aligned with business goals.
- Collaborate with internal teams, external agencies, suppliers, and outsourcing partners to integrate marketing plans into overall business strategies.
- Lead the creation and management of the conpany's and client's brand identities.
- Ensure brand consistency across all marketing and communication channels.
- Create and oversee content marketing strategies.
- Develop engaging, relevant content across multiple channels to attract and retain target audiences.
- Manage digital marketing campaigns, including social media, Google Ads, and emerging platforms.
- Monitor and optimise campaign performance through analytics.
- Plan, execute, and evaluate multi-channel marketing campaigns.
- Collaborate with creative teams and outsourcing partners to develop campaign assets.
- Use data analytics to assess marketing effectiveness and campaign success.
- Provide actionable insights and recommendations for improvement.
- Generate campaign and monthly activity reports.
- Work closely with other teams to align marketing efforts with business objectives.
- Communicate strategies, results, and insights to internal stakeholders.
- Develop and manage marketing budgets effectively.
- Ensure cost-effective use of resources and budget compliance.
- Stay informed about industry trends, emerging technologies, and best marketing practices.
- Continuously refine marketing strategies based on market developments.
Requirements
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and meet deadlines.
- Budget management experience.
Education and Experience
- Proven experience in marketing strategy development and execution.
- Strong knowledge of digital marketing, brand management, and data analytics.
- Marketing Agency experince is given preference.
Job Reference: BF599
Marketing Jobs & PR Jobs in Malta entail the promotion of companies, brands, products and services to specific audiences. Jobs in marketing & PR include account management, affiliate management, brand management, business intelligence, customer relationship management, content, digital marketing, events, graphic design, social media marketing, marketing management, public relations, market research, merchandising, web design,and audio visual jobs.
