Marketing Manager

Our client, a reputable group of companies in the hospitality, intellectual property, and construction sector is looking to recruit an Marketing Manager to join their team. The chosen candidate will be responsible to:

• Lead and mentor your marketing team, providing guidance and support to help them succeed in their roles;
• Clearly define roles and responsibilities within the team to maximize efficiency and collaboration;
• Use data and market research to create business cases for marketing programs and campaigns;
• Evaluate potential returns on investment (ROI) and recommend marketing tactics that align with business goals;
• Create marketing programs that support specific objectives across different channels and segments;
• Ensure marketing efforts align with the overall strategic marketing plan for AX Hotels;
• Define key performance indicators (KPIs) for each program and measure their impact against stated objectives;
• Use results to improve future campaigns and strategies;
• Foster relationships with key industry players, agencies, and suppliers to enhance marketing efforts.
• Explore partnerships and collaborations that can benefit your brands;
• Develop a comprehensive annual marketing budget based on your strategic goals;
• Track spending and adjust allocations as needed to ensure efficient use of resources;
• Review marketing collateral for consistency with brand guidelines across all brands and channels;
• Approve marketing materials to maintain high-quality standards;
• Create a strategy for organic and paid content, events, publicity initiatives, and lead-generation campaigns for each brand;
• Plan and execute a social media calendar tailored to each brand's target audience;
• Develop engaging content for your website and other channels that attract and convert target groups;
• Optimize content for search engines to improve visibility and reach;
• Use analytics and market research to understand consumer behavior and preferences;
• Modify advertising campaigns based on insights to improve effectiveness;
• Measure the performance of marketing campaigns against goals and KPIs;
• Use insights to adjust strategies and improve future campaigns;
• Stay informed about the latest trends and best practices in international hotel marketing;
• Encourage ongoing learning and professional development for your marketing team.

Requirements

• Strong understanding and experience in offline and online marketing
• Commercial and result oriented mind-set, understanding of delivering target expectations
• Capable to juggle multiple projects at once and can tackle competing priorities
• A strong sense of aesthetics and a love for great copy, communication and PR stunts
• Excellent negotiation and problem-solving skills
• Strong project management skills

Education and Experience

• Minimum 3-5 years’ related experience as Marketing Manager in the Hospitality Industry is a must
• University Degree in Communications, Marketing or related field
• Experience in mentoring and managing a marketing team

Job Reference: BU805