We are looking for an experienced and dynamic professional to lead our social media strategy across multiple luxury hospitality brands. The ideal candidate will possess a deep understanding of the luxury market and a proven track record in managing social media platforms to enhance brand visibility, engagement, and loyalty.
Responsibilities:
- Develop and implement a comprehensive social media strategy that aligns with the overall marketing objectives of the luxury hospitality brands.
- Oversee the creation and curation of engaging content tailored to various social media platforms, ensuring consistency in brand voice and messaging.
- Monitor, analyze, and report on social media performance metrics to measure success and inform future strategies.
- Collaborate with marketing, PR, and creative teams to integrate social media campaigns with broader marketing initiatives.
- Stay up-to-date with the latest trends in social media and luxury hospitality to ensure the brand remains at the forefront of the industry.
- Engage with online communities and influencers to foster relationships and enhance brand reputation.
- Handle crisis management on social media platforms, ensuring timely and appropriate responses to customer inquiries and feedback.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in social media management, preferably within the luxury hospitality sector.
- Strong understanding of social media platforms, tools, and analytics.
- Proven ability to create compelling content that resonates with a luxury audience.
- Exceptional communication and interpersonal skills, with the ability to work collaboratively across teams.
- Demonstrated leadership experience, with the ability to inspire and motivate a team.
- Creative thinker with strong problem-solving skills and attention to detail.
- Proficiency in social media management tools and analytics software.
- Willingness to travel outside of Europe.
Job Reference: SV080
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