Our client specializing in the gas industry is looking for a Marketing, Communications & Content Manager to join their dynamic team. Your responsibilities will include:
Integrated Campaign Planning & Execution
- Lead the development and management of an integrated marketing campaign calendar, aligning digital (social media, email, website, paid media) and offline initiatives (events, merchandise) with overall brand and business objectives.
- Strategize, launch, and optimize cohesive multi-channel campaigns that deliver impactful messaging and engaging visuals.
- Coordinate closely with internal teams—including CRM, Web, Design, and Paid Media—and external partners to ensure timely and effective execution.
- Continuously refine campaign frameworks, message sequencing, and content formats to maximize customer engagement and drive conversion.
Content Strategy, Creation & Management
- Oversee the creation and delivery of compelling content across all touchpoints, including websites, social media, digital advertising, product pages, landing pages, and email.
- Collaborate with the CRM team to strategize and implement impactful email marketing campaigns.
- Direct the planning and production of social media content in partnership with designers, ensuring alignment with broader brand narratives.
- Manage the development of high-quality photo and video content to support storytelling objectives across campaigns.
- Lead efforts to adapt and repurpose content for maximum reach and relevance across various channels.
Brand Messaging & Copy Direction
- Define and maintain consistent brand messaging across all platforms, ensuring alignment with tone of voice and strategic positioning.
- Develop engaging, audience-centric copy across a range of formats—from product descriptions and ads to blog posts and social media content.
- Tailor messaging to different customer segments and sub-brands, ensuring relevance and resonance.
- Champion a unified storytelling approach that strengthens brand identity and emotional connection with audiences.
Website Content & SEO Optimization
- Drive the integration of SEO best practices into content creation, ensuring strategic keyword use, readability, and relevance.
- Regularly audit, update, and optimize website content to enhance discoverability and support conversion goals.Partner with the web team to improve on-page SEO elements, such as metadata, structure, and internal linking.
- Monitor organic performance, analyze insights, and implement data-driven improvements to grow visibility and engagement.
Performance Analysis & Continuous Improvement
- Monitor key performance metrics for all content and campaigns, including engagement rates, CTR, and conversions.
- Collaborate with analytics, paid media, and CRM teams to assess impact and refine messaging strategies.
- Design and execute A/B testing for content elements, including headlines, calls to action, and formats.
- Stay ahead of industry trends, competitor strategies, and audience behaviors to keep marketing efforts innovative and effective.
Requirements
- 4-6 years of experience in content marketing, campaign management, or digital marketing
- A portfolio showcasing campaign execution, content writing and brand messaging work
- Proven experience in SEO - driven content
- Familiarity with Google analytics and SEO tools
Benefits
- Health & dental insurance
- Hybrid once a week after probation
Job Reference: BK489
Marketing Jobs & PR Jobs in Malta entail the promotion of companies, brands, products and services to specific audiences. Jobs in marketing & PR include account management, affiliate management, brand management, business intelligence, customer relationship management, content, digital marketing, events, graphic design, social media marketing, marketing management, public relations, market research, merchandising, web design,and audio visual jobs.
