Marketing Executive

Our client within the health and wellbeing industry, is looking to recruit a Marketing Executive to join their growing team and lead a stand-alone role. 

The chosen candidate will report to the GM and the Group Marketing Manager, and will be responsible to:

• Design and implement marketing strategies aligned with AX Care’s business goals to enhance brand awareness and foster customer loyalty.
• Conduct thorough market research to analyze trends, customer needs, and competitor activities, translating insights into actionable marketing plans.
• Plan, execute, and oversee multi-channel campaigns, including digital, social media, email, and traditional marketing efforts.
• Track and analyze campaign metrics, providing insights and optimization recommendations to maximize performance.
• Create compelling content for multiple platforms (website, social media, newsletters, promotional materials).
• Work closely with designers, copywriters, and other team members to produce high-quality marketing assets, ensuring consistent brand messaging and visual identity across all channels.
• Manage and regularly update AX Care’s website and social media profiles to maintain a cohesive and engaging brand image.
• Cultivate relationships with residents and external stakeholders to strengthen brand loyalty and advocacy.
• Actively engage on social media and other communication channels to promote the brand and its mission.
• Partner with the sales team to align marketing initiatives with sales objectives, supporting revenue growth.
• Assist in event marketing efforts, working with the operations team to ensure successful event execution and promotion.
• Collaborate with external partners, agencies, and suppliers to enhance the impact of AX Care’s marketing initiatives.

Requirements

• Excellent verbal and written communication skills
• Creative, dynamic, and self-motivated individual holding a portfolio
• Strong organisational skills and ability to multitask
• Excellent eye for detail
• Must hold strong empathy, patience and willingness

Education and Experience

• Minimum of 2 years of experience in a similar role
• Experience in the same industry is given preference
• Bachelor’s degree in Communication/Marketing
• MCAST Visual Arts / Creative and Digital Courses certificate

Benefits

• Group discounts in Hospitality and Wellness

Job Reference: JX282