Senior Marketing Executive

Our client, a marketing agency is looking for a Senior Marketing Executive. You will be instrumental in supporting the strategic planning, coordination, and execution of marketing campaigns for a portfolio of clients. Working closely with the Client Services & Marketing Manager and the creative team, you will ensure all initiatives are aligned with client goals and delivered efficiently and effectively. This role suits someone who is both imaginative and data-driven, with a solid grasp of current marketing trends and industry best practices.

Responsibilities

• Contribute to the planning and delivery of integrated marketing campaigns across digital, social media, print, and event channels.
• Serve as a key point of contact for clients, maintaining open and effective communication to understand and meet their marketing objectives.
• Partner with the creative team to produce compelling content—such as copy, visuals, and multimedia—that reflects brand identity and campaign goals.
• Conduct research to profile target audiences, analyse competitors, and identify market opportunities to shape campaign strategies.
• Track and interpret campaign data using analytics platforms like Google Analytics and social media insights; compile and present performance reports.
• Assist in monitoring campaign budgets, ensuring all activities are cost-effective and yield measurable ROI.
• Support the creation and execution of brand strategies that strengthen client positioning and market presence.
• Coordinate marketing events, including product launches and trade shows, managing logistics to ensure seamless delivery.
• Work cross-functionally with creative, digital, and account teams to ensure smooth and successful campaign delivery.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 2 years’ experience in a marketing role, preferably in an agency setting.
• Strong knowledge of digital marketing tactics, including SEO, SEM, email marketing, and social media.
• Excellent verbal and written communication skills in both English and Maltese.
• Proficient in marketing analytics tools (e.g., Google Analytics) and CRM platforms.
• Creative thinker with the ability to contribute innovative ideas.
• Strong organizational and multitasking abilities.
• Able to work both independently and collaboratively within a team environment.

Benefits

• Performance-based bonuses 
• Career development and growth opportunities
• A supportive, creative, and collaborative workplace

Job Reference: MD466