Social Media Manager

Responsibilities

• Develop and execute social media strategies to boost brand visibility and audience engagement.
• Produce original content, including graphics and optimized copy, tailored for platforms such as Facebook, Instagram, LinkedIn, TikTok, and X.
• Collaborate with the Marketing Specialist to create and manage social media and Google ad campaigns.
• Monitor and analyze social media performance using analytics tools, delivering reports with actionable insights.
• Oversee the company’s CRM system, enhance the customer journey, and drive client retention and communication.
• Plan and implement email marketing campaigns and newsletters, including template design, copywriting, and automation.
• Work with the marketing team to align digital strategies with broader marketing objectives.
• Stay informed about emerging trends and technologies in social media and CRM.
• Represent the company at fairs, conferences, exhibitions, or during work-related travel as needed.
• Adhere to communication protocols, guidelines, and company policies.
• Perform any additional tasks assigned by management as required.

Requirements

• A diploma or degree in marketing or a related field is preferred.
• At least three years of proven experience managing social media and digital campaigns.
• Proficiency with social media management tools (e.g., Meta Business Suite, Business Manager, Hootsuite).
• Strong analytical capabilities and familiarity with tools like Facebook Insights.
• Expertise in developing and optimizing email marketing campaigns and newsletters using platforms like Mailchimp.
• Creativity, initiative, and excellent organizational skills.
• Fluency in English and Italian is a must.
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Suite) and SEO is advantageous.
• Ability to work under pressure, manage tight deadlines, and adapt to shifting priorities.
• High levels of professionalism, tact, and diplomacy.

Benefits

• Hybrid environment
• Career progression
• Health Insurance
• Life Insurance
• Discounts on other insurance policies
• Employee wellness allowance
• Other perks

Job Reference: ZN707